It’s no wonder that companies have such huge budgets for branding. Establishing your identity as a business whether it be as an aura of reliability, affordability, luxury or innovation, can go a long way to positioning your company ahead of the competitors. While traditionally company branding has been very much an external form of advertising and rarely seen indoors beyond most receptions, many of today’s modern companies are taking internal branding much more seriously.
With the rise of the internet and social media, today’s office workplaces are on show more than ever before. Whether through posting photos of our teams’ birthdays on our blogs, or showing off our Christmas jumpers on Facebook, they are out there for the world to see. With this in mind, it’s important that you give off the right impression about your workplace. And this goes beyond just keeping your desk tidy and clearing away mountains of paperwork.
An office workplace that is stylish, spacious and modern, with bright colours, artwork and even indoor plants is going to give off a great impression of your business. This is even more so the case if you decide to brand it with your company colours, a move which helps to further cement your brand in the heads of your audience. Think about what kind of experience you want to give to visitors who enter your offices. What role could lighting, partitions, ceilings, office furniture or even mezzanine floors play in developing your brand?
Branding in an office can help to create a sense of identity for your employees and help them to feel part of a team. Furthermore, company branding also helps with recruitment, aligning you with the likes of Google, Twitter and countless others who are focused on creating inspiring workplaces that people can’t wait to join.
Here at Hi-Level Design we offer a full service including design, fit out and refurbishment of office spaces and other work spaces. We use high specification materials and incorporate unique design features as standard. To find out more please click here or to discuss the particular needs of your business please call us on 01730 239 633.